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The Four Web Design Trends

First impressions are important in business, and I’m not talking about your elevator parking space.

It only takes 50 milliseconds (0.05 seconds) to form an opinion about your website. For some, this first impression of your website is the only impression they will ever leave about your company.

How do you make a good first impression – and make it last? Understand and, more importantly, use the web design trends shown to impress potential customers and make your business stand out.

That’s why I’ve narrowed the 2018 web design trends, as projected by the web flow team of design experts, to the four that make visitors fall in love with your business … at first glance. Because the first impression is important and we are all too busy.

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It’s no secret that the Internet is becoming, or maybe has already become, a medium for videographers. The video will account for 82% of all Internet traffic in 2021. This trend is not to be taken lightly. After all, the video shows this incredible potential since 1979 (when it killed the radio star).

First, the bad news: Video production requires more time, money, and resources.

I’m glad we got it over with. Now the good news: Video makes an excellent contribution to capturing your business values ??in a way that is neither possible by copying nor by static images alone.

When you sell a conceptual product or service, video is especially important. Take, for example, the Stripe Sigma feature page, where videos are seamlessly integrated into the design to present a complicated concept in a digestible and appealing way.

There is more good news for SEO fans out there. According to Video Explainers (via MarTech), adding a video to your website can increase the likelihood of a Google result on the homepage by 53 times. That is if it is good.

Immersive “multimedia” long-form

Another means to bring your products and services to life is immersive multimedia in the long-form. A multimedia format is larger than any infographic or blog post, so your customers can visualize the experience of doing business with you and hopefully be excited.

To convince your audience, bring your products and services to life, and demonstrate your expertise in the ecosystem you play in, you need to create an experience.

Start with a custom layout and enrich it with video, sound, diagrams, graphics, maps and much more to tell a long but exciting story. Media like CNN, ESPN, and National Geographic use this innovative way of storytelling, and now companies are following suit.

Dropbox, for example, turned its brand redesign into a compelling and engaging story in Dropbox design.

Content hubs (or web books?) Are cool

The demand for information is increasing and makes valuable content one of the best ways to generate leads and build brand awareness. Do you know what information your ideal customer is looking for? Can you or someone on your team provide this information?

If the answer is yes, you’ve just come across an outstanding and subtle content marketing strategy: web books. Web books are the e-books of the future that have been developed for the web.

If you are an expert on something and your customers (or potential customers) can benefit from your knowledge, create a web book and tell the world about it.

Intercom Books, for example, offers readers valuable information and insights without PDFs or aggressive sales talks.

Principles-First Design

Not everyone is a Ray Dalio (Principles: Life and Work author), but all companies can and should think in terms of principles first. The same principles that guide your product or service should guide your website design process.

Let’s say someone stumbles across your website without first knowing about your company. For this user, your website becomes your brand. After your marketing team generates this lead, you need to make sure that your website correctly reflects the values ??that your company lives by.

Make sure that your designer knows, understands, and represents these values ??in the design of your website. This is a conversation that should take place at the beginning of the design process and continues to inform the stages of this process until your website is complete.

This seems to be just another variable that complicates the already fragmented design process. At Webflow, however, we found that our brand principles help our team make faster, cleaner, and more determined design decisions.

I’m not a Ray Dalio, but I’ve seen principles in our company’s web design work wonders and believe they can do the same for you.

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5 Best Responsive Web Design Practices in 2020

If you are not familiar with a responsive web design concept or our blog here, the term describes creating a website that adapts and works properly on all types of devices. As technology advances, practice must evolve as well.

However, the responsive design for 2020 will be a little different from 2019, which is different from 2018, which is different from 2017, and so on and so on. As technology advances, consumers can expect a personalized experience, giving you even more reason to stay one step ahead of the competition! We’ll this!

1. More micro-interactions!

One of the most common things web design writers notice as trends for the year is the use of micro-interactions. Micro interactions are variables that a user can interact with a page without reloading it.

The best example of this is Facebook’s “reactions” that have been added to post “likes”. You can respond to posts with hearts, smileys, angry faces, and sad faces to show your feelings for the content of a post. The page is not reloaded – it stays the same.

Microinteractions save time and make the user experience (UX) much funnier. We expect them to become more popular in 2018 and taken for granted in the future.

2. Smart typography

Although this is often overlooked, you can create a responsive font in addition to the other page aspects that are usually designed to be responsive. For example, a desktop version of a page can use Helvetica 24 pt. for a header, but a mobile version of the page could use a smaller Arial type.

Certain fonts jump towards you and work best on a big screen. They are large and not only appear large with the rest of the page. This makes this font less effective on a mobile page. It may be less aesthetically pleasing and put smaller, important, and informative texts out of the spotlight for users. Setting up titles and text in different fonts and sizes for each device used is therefore critical to the user experience.

3. Get to know Mobile

While mobile websites have been well treated in web design journalism in recent years, seasoned writers are calling for more attention! The reason for that? In short, the majority of web traffic now comes from mobile devices.

With that in mind, make sure you separate the concepts of apps and websites in your head. App usage and user experience are important, but a responsive app is different from a responsive website. As a web designer, however, you may be working on it depending on the circumstances.

With an app, there are many similarities to what you can focus on for a mobile catering website, but there is also a semantics that responsive web design doesn’t address. For example, proper A / B testing is done differently in an app than on a responsive website. However, the range of screen sizes that could be used is a consideration for both.

4. Innovation in the grid

In the past, we have used popular grid designs such as the rule of thirds, grid with 12 units, and grid with common column sets for website design. To keep things fresh, you also need to subtly or unconsciously draw people’s attention.

For this reason, 2020 should be the year you innovate your grid layouts. There must be a way to keep your website aesthetically pleasing, but also differentiate it from other websites, and the page organization has a lot to do with it. Try new, unusual column combinations, or play with spaces and the CSS grid to find new ways to organize pages.

5. The vibe on the color wheel

Lively colors are the new black to borrow the colloquial language. Web design authors like Elegant Themes agree that 2020 will be vivid colors that we can use to experiment with the latest web design tools next.

The elegant article specifically looks at the material design and the advances it has made, as well as its popularity. Similarly, Creative Bloq pointed to Flat Design 2.0 and the updated, evolving use of gradients with vivid colors to take advantage of this year.

In the past, mobile screens weren’t that strong, and vibrant colors weren’t always as easy to translate with complex and busy visual designs. The more technical our smartphones and tablet devices are, the smaller the gap between the quality of content that can be displayed on mobile devices and that of a desktop. Responsive design has even found its way into the semantics of color.

What do you think of responsive design in 2020? Where do you think web design as a whole goes? Let us know in the comments below!