Growing a business is tough business. You have your hand in every pot and wear every hat at the same time. They worry about marketing strategies, product development and growth plans on the same day.
With so many ongoing tasks, it can be far too easy to leave something like digital presence on the line. However, this would be a serious mistake.
The Harvard Business Review recently conducted a study of what exactly causes people to make a purchase from a particular website, and the results have been resounding “trustworthiness.” By giving consumers a safe, comfortable, and comfortable feeling when they visit your online destination, you have a much higher chance of not only encouraging them to make a purchase, but also persuading them to become long-time users.
A strong website design is of the utmost importance for creating this trustworthiness. Presenting an online goal that is straightforward and easy to navigate gives users a more positive experience on your website, making them more likely to complete a purchase.
To stand out from the crowd, there are some proven design elements that turn your website visitors into loyal customers. Don’t worry, I won’t say anything obvious like “Responsive Designs” – such elements are self-evident.
Here are five top web design and UX trends that will grow your business quickly.
Video landing page
You can target this video to a direct call to action on a particular website, a la Salesforce. Or you can take a page from Baesman’s book and create an impressive video that will automatically play on your homepage. Each of these approaches can provide information or bring the brand identity home – but both improve UX and users’ impression of your company as a whole.
Not sold? The proof is in the pudding. According to Vidyard and Demand Metric’s 2017 study The State of Video Marketing, which surveyed 159 B2B and B2C experts and entrepreneurs, it is estimated that 69 percent of website traffic will be video, while 70 percent of professional participants reported that videos convert better than other forms of information and content.
While digital experiences have undoubtedly improved many aspects of our daily lives, this has a negative impact: people are lazy. So lazy, in fact, that clicking a button is often too far out of reach.
Enter the parallax scrolling.
This uneven scrolling effect has fought the general laziness of consumers while remaining appealing and visually appealing. With a simple swipe (a la Tinder), users have easily consumed your information on the way down.
The popularity of parallax scrolling has also led to deeper scrolling and one-page website designs, making the information “over the fold” a little less necessary as it is also easier to see what’s underneath. Ultimately, this makes it easier for you to prioritize content and increases the likelihood that your user will see everything anyway.
Make Your Money Matter has taken parallax scrolling to the next level. The effects span an illustrated timeline that runs both horizontally and vertically to ensure that users are captivated.
Animated calls to action
Requests to act are a necessary evil in website design. The fact remains that your consumers will not know what to do unless you specifically tell them. Lots. Lots. Times.
However, it is no longer enough to just tell your consumers what to do. You will see stimuli and instructions from all corners of the web. So you need a little extra to highlight your goal.
Adding a little animation to your important action items may be just the thing. Regardless of whether it’s a micro-mini interaction (e.g., to “like” a Facebook post and see the many reaction animations) or a simple effect that draws the attention of the users, Consumers are more likely to take the action you take when you call for action and to confirm completion.
Do you need inspiration? Airbnb uses its Lottie animation app to incorporate subtle graphic animation upon its call to action into its website and app designs.
Every website needs text, but the days of boring Times New Roman, Arial, or another standard font are long gone. Instead, take your message to the next level with a unique typography that encompasses your brand identity while communicating with users.
This unique typography can literally take many forms or be in different areas of your design. Some brands may choose to use this in their logo design, while other companies (like mine) sprinkle custom fonts across the entire design to draw attention to important content, such as: B. the request to register for the newsletter (see below). Ultimately, it is up to you how and where you use this trend.
Despite the surge in e-commerce sales through brick-and-mortar stores, people are still craving connections, which is probably one of the reasons why artificial intelligence is so popular in all its forms.
AI in website design can take many forms, but some popular examples are machine learning, personalization, and chatbots. Machine learning and personalization are cut to a certain extent from the same material and give users the feeling of being something special, which in turn promotes brand loyalty.
However, chatbots affect the user experience much more directly. While they are an appealing element, the biggest benefit of integrating chatbots into your website design is customer service. Users can ask questions and get answers in real-time – which is easy to visualize – and get information quickly.